The Swine Flu

While the British government doesn’t seem at all interested in giving vaccine to the population, the Swedish government counted out that it’s cheaper to give the whole population vaccine. Why is it cheaper? Because when the pandemic will break out, then people won’t be able to go to work. Having the whole population sick for one day would cost much more then the 1.3 milliard (US billion) Swedish krouns that they will pay for the vaccine.

Not to mention that it makes the population more satisfied and secure.

Advertising

After WH Smith’s successfully rolled out a chain of about 80 hospital shops, the company is now planning on open stores in office blocks across Britain. The new stores will carry 2,500 lines and be bout 1,000 sq. They will mostly sell confectionery, stationery and magazines.

One store in an office block with 2,500 people employed in Liverpool is already opened and according to the chief executive, Kate Swann, another 8-10 stores would be opened in the coming year.

Open a stationery shop in an office block sound like I great idea ad you wonder why nobody have already done that. But when you think about it a little bit more then you realize that most offices have their stationery suppliers. But WH Smith is not only a stationery shop and if somebody at the office needs to get something quickly then they don’t have to wait until the supplier shows up.

Also it is a smaller competition and therefore you can be more sure that people from the office block will go to your store and buy.

NLP and etc.

Today Lau and Ignasia had a very impressive presentation about NLP. They only had one day to prepare and they did great. I especially enjoyed Lau’s talk about getting women. I think that he could run a business and teach others how to do it and earn a lot of money.

Today I decided that I want to talk about advertising in my presentation. Most people find commercials annoying. Not me, I often think about the work that’s behind a commercial. Of course I think that some adverts are really ridicules, but otherwise it’s interesting.

I took this picture below in Hamburg last Christmas. It shows that I simply idea can stand out and get a lot of attention. (It's an advertise for hous isolation)

A Good Commercial

Good commercial is good marketing, here is proof.

Suicide?

This is just crazy.

The Lapdesk

I’m gong to write a business plan for the revolutionary invention “The Lapdesk”.

The idea with the Lapdesk is that people can work comfortable everywhere. You save space because instead of tables you only need the Lapdesk. If you need to take notes and you don’t have a table available, then it’s much better for you to use the Lapdesk and write on it instead of crossing your legs and breaking you back.

You can use the Lapdesk everywhere; on the bus, train, airport, at home and even in school! If a school have small classrooms and to many students, then it’s much better to use the Lapdesk in class instead of tables who takes to much space.

The globalisation makes people travel a lot, especially business people. Travelling takes time, so why not spend it well and get some work done so you can spend more time with your family or friends? With the Lapdesk you can feel like in a comfortable office where ever you are.

Improvements that I would do before expanding this business:
- First of all I would change the martial to leather. No business man in the world would walk around with a plastic bag.
- “Less is more”, but this is just “nothing is nothing”. Small details on the desk and make the Lapdesk in different colours.
- Remake the website.
- Change the silly slogans.
- Make new higher quality photos with better, better looking models.


Marketing the Lapdesk
- Send “the Lapdesk” to some famous bloggers. For example; I would sent the Lapdesk to the Swedish blogger “Blondinbella”. Personally I don’t like her, but she has 300.000 readers each week and she calls her self a “businesswoman”.
- Affiliate marketing.
- Give brochures at big conference meetings.

I would sell the Lapdesk mostly in stationery shops like Ryman, Webb shops and I would have salesmen (women as well, of course) in big business cities like NY and Hong Kong.

Right now I'm uppdating my 25 points and doing my business plan. We'll se which one of them will be finnished first.